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About performance inspired nutrition


High Standards meets all-natural formulas….

“We are committed to helping inspire people to live a more active and healthy lifestyle while giving back through our charity commitment.”   –  Mark Wahlberg 

Let’s start with why did Mark Wahlberg & Tom Dowd start Performance Inspired

Mark and Tom started PI to inspire people to live a more active lifestyle with natural nutritional support products and to serve the community by giving back through their charity commitment. There was a lack of honest, natural products that did not use over hyped claims or unproven ingredients but had meaningful, efficacious formulas.  After the idea came the brand position and the naming, performance and inspired fit perfectly….putting their names on the label showcases the commitment to quality not to mention their pride in the products!

Performance Inspired began with a friendship and a mutual admiration that turned into a partnership that has expanded into other businesses like F45 Gyms and Wahlburgers. They started PI because they saw a void in the market for natural, high-performance, clean, and robust active lifestyle nutrition at a great value. The current mix of brands with overhyped marketing claims and junked-up formulas with “juiced-up bodybuilders” confuses and misleads customers. Mark and Tom knew they could do it better and wanted a way to donate to charity with a consumer brand they believed in. PI started with a commitment to giving both the everyday person and the hard-core user better products with honest marketing using actual customers.

Though Mark is extremely busy, he is very hands-on and involved in every aspect of the brand and he’s always pushes the team!  Professional athlete Draymond Green jumped in early as an investor, recognizing there was a void in the sports nutrition space for him and his professional athlete counterparts. In addition, it was a true honor to have Marcus Luttrell become one of the early investors and become a part of the growth success of PI. Marcus is a former United States Navy SEAL and received the Navy Cross and a Purple Heart for his actions in June 2005 against Taliban fighters during Operation Red Wings. Marcus also wrote the book Lone Survivor and Mark played Marcus in the movie version.

A Great Partnership

Mark needed an expert and Tom Dowd is a 25-year industry expert and the ex EVP, GM, & CMO of GNC. Tom spotted the growing active lifestyle consumer in the mass market (moving away from specialty retail) these customers demanded better value and more robust formulas. As a result, he left GNC to work with Mark Wahlberg, who had a vision based on his needs and his athlete friends’ feedback. Together, they started Performance Inspired Nutrition, and people responded quickly! As owners, not paid endorsers, their names are on every label to show their commitment and pride in the products. There’s no hiding behind a large company! The entire PI team (most from GNC) is committed to giving you amazing products you will love!

High Value With Extremely High Standards

Performance Inspired is NOT a cheesy “celebrity brand,” but a brand started by fitness-minded supplement experts and real fitness enthusiast to create the best all-natural and effective products that stand up to the demands of the educated everyday athlete and professional athlete, young and older who maybe just starting their fitness journey.

The Performance Inspired mission started to help inspire people to live a more active and healthy lifestyle by offering honest, natural and trustworthy products. Charity and the desire to inspire others is what drives us to everyday.  We are honest without misleading and over-hyped marketing and meaningful formulas without risky or unproven ingredients.  Our efficacious and tested formulas area value loaded and you will feel the difference!  Everyone deserves natural, robust and proven products at a great value, not just the celebrity or professional athlete!

Don’t compromise, selected clean, natural products you can trust!

Better, Tested & Clean Natural Ingredients = Amazing Products!

Proper nutrition is the cornerstone to becoming a better you. Trusting what you ingest should be at the top of your priority list, and we believe our natural formulas are extremely important and worth the extra effort to formulate our products naturally.

Our commitment to you is to create an honest line of high-quality supplements with natural and clean ingredients that are safe. You can trust us….We are honest in all of our marketing; we don’t utilize hype and “juiced-up” spokespeople like other brands do. We never cut corners or take the easy way out with artificial flavors or sweeteners, and you should not settle for anything else! PI only uses the most effective amount of each active ingredient in our products. And our supplements are tested and certified by Informed-Sport.

We ensure that our products exceed your expectations with natural, high-protein, low-sugar, high-fiber products that taste amazing. All of our ingredients are tested, and our products are manufactured in world-class Good Manufacturing Practice facilities that must follow the strictest guidelines for quality and safety. We put our names on the label, so you know we stand behind our products. As our customer, you get very robust formulas at a great value. And most importantly, you get a product you can trust!

Our Unique Message and

Why We Are Different

Performance Inspired will never use “juiced-up” models to pretend to use our products, and we will never sell overhyped products like the popular testosterone and vitality boosters you see all over TV. Your trust in our brand is important, and your support is why we are growing and adding so many new products. We help inspire people to live their best lives. We read and see every post to us, and each drives us to be even better!

Top Quality Control

Before a single machine is turned on in our manufacturing facilities, the manufacturing procurement professionals carefully select the most premium raw materials. A Certificate of Analysis is required for every ingredient, which is then tested and retested for compliance. Quality assurance performs daily inspections of our current Good Manufacturing Practices compliant facilities, and our supplements are independently tested through Informed-Sport at extra cost to us to take that extra step to ensure you get what you pay for and nothing you don’t want!

Inspired to Be Better

Is one of our #1 marketing message and hashtags—this means pushing yourself to walk or run that extra mile, choosing that grueling one-hour spin class, getting in that extra rep, or just starting to make small, healthy lifestyle changes like walking every-day for 15 mins or passing on that sugar filled dessert.  Whatever your fitness level you can inspire to be better! Follow – #InspiredToBeBetter #Honest #Tradeup #4amclub #allnatural #PerformanceInspired #F45 #Markwahlberg

Share your journey

We thrive on interaction with our customers and hearing about your wellness and training journey, so please e-mail us. Inspire others by sharing your healthy journey. It’s a great feeling! Together we are better!

Thank you & Stay Inspired To Be Better!

Mark Wahlberg – Marcus Luttrell – Draymond Green – Tom Dowd